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In a world dominated by visual stimuli and sounds, the sense of smell is often underestimated – yet it is one of the most direct pathways to memories, emotions, and behavioral patterns. In Neuro-Linguistic Programming (NLP), this is referred to as olfactory anchoring : a specific scent becomes associated with an emotional state, allowing your nervous system to return to it on command.
At ÆR, we develop each ritual blend not only for its aroma, but specifically for its neurological effects. Our blends are designed to stabilize you with a single breath – mentally, emotionally, and physically.
In NLP, anchoring means linking a sensory stimulus – such as a scent – with a desired state. If the anchoring experience is repeated often enough, the scent alone can evoke this state.
Why does scent work so well? Because the sense of smell is directly connected to the limbic system – the center for emotions and memories in the brain.
"The olfactory system is directly connected to the limbic brain, which controls emotions, memories, and motivation." — Harvard Gazette
Over time, the scent becomes a neurological switch for your inner state.
Scents have a direct connection to the limbic system – the part of your brain responsible for emotions and memories. Unlike visual or auditory stimuli, scents work below the level of conscious perception – and that's precisely what makes them so powerful.
Our recommendation:
Use breath and scent as a gateway to your transformation.
Fabian Hans: With his background in psychology and marketing strategy, he writes to show how our environment influences our thoughts. This blog aims to help people think more clearly and act more consciously.
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