CORE-PEAK-Set + Refills & geführte Sessions
Gain access to the ÆR Circle, regular refills, and breathwork sessions with our coaches.
€45,00
Where the science of fragrance meets the psychology of performance.
We are ÆR . And we believe that managing your mental state shouldn't be complicated.
In a world of constant distractions, "wellness" alone isn't enough. We needed practical, scientifically sound tools to manage our emotional state and regain our focus. We founded ÆR to bridge the gap between traditional aromatherapy and modern cognitive psychology.
From stress to mission: The ÆR founding story
Our "why" was born at a turning point.
As married co-founders and self-employed parents in Berlin, we found ourselves in an impossible situation. We were trapped in a cycle of overwhelming stress.
Constant school closures, systemic problems, and the pressure of the pandemic meant that our family life and our professional life were in constant conflict. We were completely overwhelmed.
We knew we had to choose what was best for our family. We moved from Berlin to Valencia, Spain, to find a stable environment where our children would be well cared for and we could finally regain control.
ÆR is the result of this journey. It is our promise to develop the tools that help others regain control over their mental well-being – just as we had to.
As parents, we've learned that mental well-being isn't an optional luxury, but the foundation for everything. Given the many pressures of today's world, it's our mission to give this vital need a stronger voice in our society.
We're not just founders. We're the first people who actually needed our product ourselves. ÆR is for people who are ready to pause. Who want to breathe consciously. And who want to reconnect with themselves – not through apps, but through breath, scent, and mindfulness.
The minds behind ÆR
ÆR's philosophy: To create a conscious tool for everyday life that helps to find presence anytime, anywhere. It arises from the combination of two core elements: the art of aroma psychology and the power of breath.
Sherna
Certified Aromatherapist & Aromapsychology Practitioner
Sherna is the creative and scientific heart of ÆR. She is the one who conceived and implemented the entire product experience – from the initial design to the finished product.
Her "AromaPsychology" specialization at the Tisserand Institute is scientifically grounded and personally certified. She was taught there directly by leading figures in the field:Robert Tisserand himself, as well as the late Jonathan Benavides , the clinical psychologist who led the practical component.
This core training is complemented by certification from the School of Aromatic Studies , which is recognized by NAHA and IFPA (the highest international associations).
As an aromatherapy practitioner, her passion lies in understanding how scents influence our minds and emotions. This profound knowledge is incorporated into every ÆR blend she personally formulates. The goal is never simply a "pleasant fragrance," but always a functional tool that helps achieve a specific mental state.
At the same time, she designed the entire physical product. From the inhaler itself, to the innovative refill system, to the packaging (the "box") – everything is her consciously designed and trademarked product.
Certified by:
Fabian
Business psychologist (M.Sc.)
Fabian is the "front man" and the strategic mind of ÆR. He is the one who builds bridges to the outside world – from marketing to building partnerships.
As a business psychologist (M.Sc.), he is passionate about understanding how people experience and interact digitally. He is the expert for the entire user journey on our website and ensures that the interaction with ÆR feels seamless and valuable from the first click to daily use.
Outside of ÆR, he is the founder of Cogniteer , where he advises top brands on optimizing their user behavior. He is now fully bringing this expertise to ÆR to share our story and mission with the world.
Our companions on this journey
ÆR is more than just the result of our work – it's a collaborative project. This journey was only possible thanks to the support and talent of a network of experts, partners, and friends who believed in our vision.
Special thanks go to:
Christophe
Scientific partner, biochemist, and founder.
Christophe is ÆR's scientific partner and ensures the safety and purity of every blend. As a biochemist and founder of a natural cosmetics laboratory in Valencia, he was the perfect partner to scientifically validate ÆR's vision.
He shares a fascination for the power of aromatic plants. Christophe understands that the natural molecules in essential oils possess the unique ability to trigger deeply rooted memories and emotions through the sense of smell.
When Sherna presented him with her project for an olfactory blend, he immediately believed in the vision and was ready to support the project with his expertise in formulation and toxicological safety.
Daniel
Daniel, a creative designer and bioscience student, combines two worlds at ÆR: science and aesthetics. He shapes the brand's visual identity in the areas of video editing, 3D design, and motion graphics. His goal is to bring a fresh touch that reflects the calm and clarity behind the product and blends creativity with a scientific understanding of well-being.
Ready to find your ritual?
Discover the ÆR collection, formulated and designed by our team of experts.