The scent that shapes you: When science meets modern aromatherapy

A recent study in neuroscience , published in Brain Research (2024), provides groundbreaking insights: Regular inhalation of essential oils leads to structural changes in the brain – in particular to an increase in gray matter.

For ÆR, this is not surprising. We know: Breathing is more than a habit – it is a tool for emotional self-regulation and mental clarity .

Scientifically confirmed: Scent influences the brain

The study shows that daily inhalation of essential oils causes a measurable increase in gray matter volume (GMV) in the posterior cingulate cortex (PCC) – an area crucial for:

• Emotional regulation
• Self-reflection
• Memory performance
• Mental presence

For the first time, it has been proven that olfactory stimulation can directly trigger structural changes in the brain .

The transition from fragrance to ritual

At ÆR, we believe in the power of ritual: conscious, daily inhalation – exactly as the study describes. Our collection – Core, Dawn, Peak, and Dusk – was developed to specifically support the emotional experience.

Our inhalers:

• They enable controlled, sustainable fragrance absorption
• They are discreet, refillable, and minimalist in design.
• They support mental presence and emotional clarity

More than aromatherapy

Although ÆR was developed using essential oils, we don't see ourselves as part of traditional aromatherapy. We combine fragrance with neuroscience-inspired product design . The goal: a modern form of self-care – mobile, intuitive, and scientifically sound.

Also read: Self-love affirmations and emotional regulation

The future of scent-based self-care starts here.

With every conscious breath, you invest in your mental health. Science provides the proof – ÆR provides you with the tool.

Discover the ÆR inhalers and begin your daily ritual.