Press

Official information about ÆR for press, partners and editors. For images, logo and interview requests, write to contact@aerofficial.com.

ÆR at a glance

ÆR is a functional fragrance brand by ÆR LABS SL, born in Berlin and based in Valencia. Its refillable, hand-held scent ritual pairs four blends of pure essential oils (DAWN, PEAK, CORE, DUSK) with conscious breathing, as a cue for a chosen state. The method behind it, State Design™, was developed by co-founder Sherna Hans, a certified aromatherapy and aromapsychology practitioner trained at the School for Aromatic Studies and the Tisserand Institute. The blends are 99.5% of natural origin (ISO 16128). No electronics, no vapour.

Facts

Company: ÆR LABS SL, Valencia, Spain
Founded: 2025, in Berlin
Founders: Sherna Hans (Co-Founder & Creator) and Fabian Hans (Co-Founder)
Product: refillable scent ritual with a 2 ml glass chamber and a cotton wick
Four states: DAWN, PEAK, CORE, DUSK
Price: 59 € per ÆR
Refill: lasts 4–6 weeks, replace after 6 weeks
Composition: 99.5% of natural origin (ISO 16128), not tested on animals
Shipping: currently to Germany, Austria and Switzerland

Founders

Sherna Hans, Co-Founder & Creator. Developed the State Design™ method and every ÆR blend. Certified aromatherapy practitioner, trained at the School for Aromatic Studies with Jade Shutes (certification recognised by NAHA and IFPA), and aromapsychology practitioner trained at the Tisserand Institute. Currently pursuing advanced aromatherapy studies and the Tisserand Institute's Nose-to-Brain course. LinkedIn

Fabian Hans, Co-Founder. Leads brand, growth, partnerships and B2B. Business psychologist and founder of the Berlin consultancy Cogniteer. LinkedIn

ON ÆR podcast

ON ÆR is ÆR's podcast: conversations about what shapes how we think and feel, with guests including Robert and Hana Tisserand. Listen to the podcast

Partners

ÆR works with selected hotels and studios. In the ÆR Circle, each city has one partner studio.

Images and logo

Free to use in editorial coverage of ÆR, credited "Photo: ÆR". Click an image to open the full-size file and save it. Other formats and resolutions on request.